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From genocide to soft power: Rwanda’s strategy to reinvent itself on the international scene

1994 was a dark year for humanity, because alongside the events unfolding in Bosnia and Herzegovina, another tragic event was taking place in the heart of Africa: the genocide of the Tutsi perpetrated by the Hutu. This genocide is now considered one of the most atrocious in contemporary history, resulting in hundreds of thousands of deaths in just over three months (Kaufman, 2019). In the aftermath of the tragedy, Rwanda started a process of transformation and reconstruction under the guidance of President Paul Kagame.

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