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Morocco’s sports diplomacy: football as a tool of geopolitics

Sport, once merely a leisurely pursuit, has evolved into a powerful and versatile instrument in international diplomacy. What used to be confined to stadiums and scoreboards now plays an increasingly stra tegic role in shaping political agendas, fostering economic alliances, and nurturing cultural ties among nations (Kas, 2022). In recent decades, this shift has become especially visible on the African continent—home to an intricate tapestry of cultures, languages,and geopolitical challenges (Gopaldas & Alakija,2024). Within this context, sport diplomacy has become more than symbolic; it now serves as a critical tool for reinforcing national identities, facilitating regional unity, and reshaping how African nations areperceived on the world stage (Kas, 2022).

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